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A Solo Design Practice by Shamil AV

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A Solo Design Practice by Shamil AV

About

Story

Services

Contact

Thoughtful Design.

Measurable Results.

Digital products and brand systems crafted with purpose. One designer. Direct collaboration. Real impact.

Open to full-time roles

By the way, I love

microinteractions!

Thoughtful Design.

Measurable Results.

Digital products and brand systems crafted with purpose. One designer. Direct collaboration. Real impact.

Open to full-time roles

By the way, I love

microinteractions!

CORE EXPERTISE

PRODUCT DESIGN

Crafting user-centered interfaces that drive business growth. From SaaS tools to consumer applications, my work delivers measurable results: 3.8× revenue growth and 42% increased conversion.

VISUAL LANGUAGE

Creating distinctive visual systems that communicate at a glance. From unique visual language ,typography and color to iconography and illustration style. Your brand speaks before you say a word.

DESIGN SYSTEM

Developing a well-structured design system specification is essential for maintaining consistency, enhancing collaboration, and streamlining the design and development process. Below is a comprehensive guide to help you craft an effective design system specification:

Framer development

Designing and developing complete websites in Framer, from initial concept to live deployment with custom interactions and responsive layouts.

VISUAL LANGUAGE

Creating distinctive visual systems that communicate at a glance. From typography and color to iconography and illustration style. Your brand speaks before you say a word.

PRODUCT DESIGN

Crafting user-centered interfaces that drive business growth. From SaaS tools to consumer applications, my work delivers measurable results: 3.8× revenue growth and 42% increased conversion.

INTERACTION DESIGN

Crafting purposeful digital interactions that guide users through complex experiences. Every animation, transition, and micro-interaction serves a purpose beyond aesthetics.

PROTOTYPE DEVELOPMENT

Bringing designs to life with code-based prototypes that bridge the gap between design and development. Built directly in Framer with production-ready code.

Integration Philosophy

THE POWER OF CONNECTED SYSTEMS

When visual language, brand identity, and product design work as an integrated system, the results are exponentially more powerful.

Most studios treat these as separate disciplines, leading to fragmented experiences and implementation challenges.

I build cohesive design frameworks where every element serves both user needs and business goals. This systems approach creates products that scale efficiently while maintaining consistency

Integration Philosophy

THE POWER OF CONNECTED SYSTEMS

When visual language, brand identity, and product design work as an integrated system, the results are exponentially more powerful.

Most studios treat these as separate disciplines, leading to fragmented experiences and implementation challenges.

I build cohesive design frameworks where every element serves both user needs and business goals. This systems approach creates products that scale efficiently while maintaining consistency

Integration Philosophy

THE POWER OF CONNECTED SYSTEMS

When visual language, brand identity, and product design work as an integrated system, the results are exponentially more powerful.

Most studios treat these as separate disciplines, leading to fragmented experiences and implementation challenges.

My approach treats them as interconnected parts of a single system, ensuring consistency, scalability, and measurable business impact.

Designer

The Designer

I'm Shamil, a design lead specializing in product , visual design, design system and interaction design that drive real business results.

Previously, I led design at Happay from early-stage startup through CRED acquisition, establishing scalable design processes that supported company growth from startup to enterprise.

Now, I work directly with forward-thinking clients who value the power of cohesive visual systems across their entire digital presence.

My work has helped companies achieve: - 92% brand recognition among target customers - 3.8× revenue growth through user-centered design - 42% increased lead generation with redesigned experiences

VIEW WORK →

LET'S BUILD SOMETHING COHESIVE

I take on select projects where I can make a significant impact through integrated visual systems.

Or reach directly

shamilav.design@gmail.com

Where visual language, brand identity, and product design converge.

shamilav.design@gmail.com

Dribbble

Where visual language, brand identity, and product design converge.

shamilav.design@gmail.com

Dribbble

Where visual language, brand identity, and product design converge.

shamilav.design@gmail.com

Dribbble