.Cases
A few recent projects.
A few recent projects.
CORE EXPERTISE
01
BRAND STRATEGY
Developing comprehensive brand guidelines and creative strategies that align with business objectives. From brand positioning to visual identity systems, I ensure consistent storytelling across all touchpoints with measurable impact on brand recognition and engagement.
02
MOTION DESIGN
Creating compelling animated experiences that bring brands to life. From explainer videos to UI animations, social media content to product demos, I craft motion graphics that capture attention, communicate clearly, and drive user action.
03
CREATIVE LEADERSHIP
Leading cross-functional teams through the entire creative process from conceptualization to commercialization. Managing stakeholders, setting creative direction, and ensuring projects deliver on time while maintaining brand consistency and quality standards.
04
VISUAL SYSTEMS
Building scalable design systems and visual languages that work across digital and print platforms. From typography and color systems to iconography and illustration styles, creating cohesive brand experiences that speak before you say a word.
01
VISUAL LANGUAGE
Creating distinctive visual systems that communicate at a glance. From typography and color to iconography and illustration style. Your brand speaks before you say a word.
03
PRODUCT DESIGN
Crafting user-centered interfaces that drive business growth. From SaaS tools to consumer applications, my work delivers measurable results: 3.8× revenue growth and 42% increased conversion.
02
INTERACTION DESIGN
Crafting purposeful digital interactions that guide users through complex experiences. Every animation, transition, and micro-interaction serves a purpose beyond aesthetics.
04
PROTOTYPE DEVELOPMENT
Bringing designs to life with code-based prototypes that bridge the gap between design and development. Built directly in Framer with production-ready code.
Integration Philosophy
THE POWER OF CONNECTED SYSTEMS
When visual language, brand identity, and product design work as an integrated system, the results are exponentially more powerful.
Most studios treat these as separate disciplines, leading to fragmented experiences and implementation challenges.
I build cohesive design frameworks where every element serves both user needs and business goals. This systems approach creates products that scale efficiently while maintaining consistency
illustrations & characters created from scratch
Integration Philosophy
THE POWER OF CONNECTED SYSTEMS
When visual language, brand identity, and product design work as an integrated system, the results are exponentially more powerful.
Most studios treat these as separate disciplines, leading to fragmented experiences and implementation challenges.
I build cohesive design frameworks where every element serves both user needs and business goals. This systems approach creates products that scale efficiently while maintaining consistency
illustrations & characters created from scratch
Integration Philosophy
THE POWER OF CONNECTED SYSTEMS
When visual language, brand identity, and product design work as an integrated system, the results are exponentially more powerful.
Most studios treat these as separate disciplines, leading to fragmented experiences and implementation challenges.
My approach treats them as interconnected parts of a single system, ensuring consistency, scalability, and measurable business impact.
illustrations & characters created from scratch
Designer
The Designer
I'm Shamil, a design lead specializing in visual design, design system, product and interaction design that drive real business results.
Previously, I led design at Happay from early-stage startup through CRED acquisition, establishing scalable design processes that supported company growth from startup to enterprise.
Now, I work directly with forward-thinking clients who value the power of cohesive visual systems across their entire digital presence.
My work has helped companies achieve: - 92% brand recognition among target customers - 3.8× revenue growth through user-centered design - 42% increased lead generation with redesigned experiences
LET'S BUILD SOMETHING COHESIVE
I take on select projects where I can make a significant impact through integrated visual systems.
Or reach directly
shamilav.design@gmail.com
Where visual language, brand identity, and product design converge.
shamilav.design@gmail.com
Where visual language, brand identity, and product design converge.
shamilav.design@gmail.com
Where visual language, brand identity, and product design converge.
shamilav.design@gmail.com